E11EVEN, Miami’s 24/7 UltraClub created by Nightlife impresario Dennis DeGori has teamed up with designer John Geiger to release a limited-edition JOHN GEIGER | E11EVEN 002 sneaker during Art Basel 2018 with an official launch party to be held on Thursday, December 6th. Since opening its doors in 2014, E11EVEN has become synonymous worldwide with high energy fun and developed into a premier lifestyle brand.
“E11EVEN has built a brand through the marriage of music, nightlife, and fashion. Partnering with John makes perfect sense for us. These sneakers are the capstone of our expanding apparel offerings,” says Gino LoPinto, partner at E11EVEN.
Geiger, a Pittsburgh native who now calls Miami home, has grown his business into a staple of the sneaker community after he initially gained popularity with his “Misplaced Checks” Nike Air Force 1s. John was able transcend customization into his own successful brand John Geiger Co. that is making waves through the fashion community. Fans of his designs include Iman Shumpert, Teyana Taylor, Odell Beckham Jr, Marcus Stroman, Wale, and many more.
“This collaboration is my way of paying homage to my new home city with one of the best brands out there,” says Geiger.
The teal blue John Geiger 002 will incorporate multiple aspects of Miami and will include pink stitching and white soles. The longitude and latitude of E11EVEN MIAMI will be printed on the side of the shoe along with the signature #NOSLEEP slogan. The launch party will be one for the books - surrounded by state-of-the-art sound and lighting technology, the new sneakers will be delivered to guests in an over the top tableside presentation. This collaboration is the latest line of the E11EVEN BRAND, the ultraclub’s fashion & lifestyle brand which launched in 2016.